Reinvention and design, a FUCHS plus
If a few months ago it was the CASSIDA range that updated the image of its products, now it is the turn of the other FUCHS group brands who, with the aim of adapting their catalogue to the Group's corporate image, have opted for the aesthetic renewal of their products. This change, which aims to reinforce the corporate identity of FUCHS, responds only to aesthetic modifications, since both the old and new models meet all the regulatory requirements.
New design, new advantages
2018 is the year in which the new FUCHS simplified design drums come onto the market. Previously available in blue or blue-white-red, the design is now much simpler, based on a white stripe in the middle and four blue logos printed on it. This in turn provides a much greater and modernised visual impact. Among the main advantages of these new models are the following:
Greater tare weight: this means better storage conditions, as they are more resistant and better able to withstand the impact of transport and storage operations.
Ease of identification: these renewed products will have a unique design, easier to identify by customers and prospects.
Changes in label design also make it easier to quickly identify FUCHS products and to read and understand information about their use.
Regulatory requirements
For a period of time, both labelling and packaging models will coexist in the market, so customers will be able to receive orders for products labelled with the old design until the end of their stock. However, this will not affect the quality of the products or the compliance with the regulations related to the labelling and packaging of the products.
In pursuit of excellence
During its more than 85 years of history, industrial and automotive competencies have been part of the DNA of FUCHS, and the constant search for renewal, updating and modernization of its products is an integral part of the success of its products around the world.
FUCHS is driven by values such as Quality, Specialization, Passion and Ingenuity. These virtues, which the brand leads, are not only reflected in each drop of lubricant supplied, but also in its convenient, versatile packaging, adapted to the needs of customers.