So the biggest investments in sales are made in the training and knowledge of our employees. They use their expertise to develop the right solution, earning trust and creating added value for customers by helping them to increase uptime and productivity on site. The requirement to have detailed knowledge of certain industries is also key here. Our steel team in China is proof that this is worthwhile. Colleagues here were able to significantly and profitably increase sales revenues, and gain market shares. It is our aim and intention to implement this recipe for success in other industries, too, such as aerospace, the medical industry, offshore and wind energy.
Overall, we need various pillars to achieve stable growth. This is why we will operate by the motto “the broader the range of customers, the better” in the future. We are deliberately aiming for a mix of global major customers and many medium-sized customers. And regardless of the customer or industry, providing the highest quality is our top priority.