FUCHS PETROLUB's particular strength has always been its presence on site in the local markets. With over 30 production sites and more than 60 operating companies, FUCHS is represented on all continents. “In many countries we are present with a full organization, which means distribution, production, product management, and R&D,” explains Jörg Wehrle. This enables FUCHS to cater to these needs and provide the right offer fast without the risk of linguistic or cultural misunderstandings.
Jack Liu is Vice President Industrial Lubricants Sales at FUCHS LUBRICANTS (CHINA) LTD. and he knows that he has a huge advantage in his market over competitors operating purely on a global level. Not least because the local FUCHS companies are able to act with relatively broad autonomy. “Our customers in China need custom-made solutions. The fact that we as a local unit can put together our own offers and don't require approval from far-off headquarters means that we are able to meet the needs of our customers much more accurately and individually. In a market as big as China, this autonomy and flexibility are very important.”
An example: Automotive supplier ZF with its Shanghai plant Lemförder Shanghai Chassistech Co., Ltd. Here it manufactures products such as steering knuckles, transverse links, or clamping arms from aluminum alloys. The cooling lubricant used here for lathing, milling, grinding, and drilling was to be replaced for three reasons: Consumption was too high and the processing of several coated workpieces made it necessary to replace the cooling lubricant often, which pushed up costs. Furthermore, new environmental regulations came into force in China which prohibited ingredients such as boron or formaldehyde. In a three-month test, the cooling lubricant from the ECOCOOL FUCHS product line came out on top among products from three competitors.