FUCHS Lubricants Announces New William Penn Packaging
FUCHS Lubricants South Africa, the sole distributor for Wm Penn automotive products, has announced new 5 litre packaging for the full product range.
The categories include gear oils for axles, engine oils for diesel and petrol engines, the long-established Valve Ease fuel additive, car shampoo, two-stroke oil, automatic and manual transmission fluid, hydraulic brake and clutch fluid, and antifreeze.
Lerato Dhladhla, Product and Brand Marketing Specialist at FUCHS Lubricants South Africa, explained: “This is in line with our strategy to increase exposure of Wm Penn products to retailers and automotive workshops for both large and smaller retail shops. The new packaging provides a cohesive look to this established brand. Smaller pack sizes will be introduced in the first quarter of 2019.”
“The lightweight, advanced handle and rib technology bottle design with increased brand visibility and a more appealing label design, represents a significant milestone for Wm Penn. Overall, we are planning a comprehensive increase in brand exposure to reintroduce the brand, the benefits and extensive range,” she said.
The Wm Penn gear oil range is a heavy-duty gear lubricant range formulated to offer increased protection for gearboxes, differentials and certain final drives of vehicles operating under severe conditions. Wm Penn GEAR OIL SAE 75W-90 is suitable for all passenger cars and off-road vehicles where GL-4 / GL-5 gear oil is recommended.
Wm Penn GRAND PRIX EXTRA SAE 20W-50 is a multigrade engine oil formulated from selected base oils in combination with fit-for-purpose additives to suit a variety of applications. It is suitable for passenger cars and light commercial vehicles requiring API SL or lower-performance lubricants and where SAE 20W-50 viscosity is acceptable.
Wm Penn RED HEART MOTOR OILS are a range of monograde engine oils formulated from selected base oils and a well-balanced additive package. This range is specifically suitable for applications where monograde lubricants are recommended and in motors that may react unfavourably to modern, multigrade engine oils.
Included in the product range is the Wm Penn Wash & Wax, a car body shampoo that adds wax whilst it cleans to give the car a shiny and sparkling look.
For more information contact:
Tel.: +27 11 565 9600