Excellent Distributors of FUCHS China Go Into FUCHS Headquarters to Foster Cooperation and Seek Shared Development
From March 11 to 15, 2024, the excellent distributors of FUCHS China were invited to FUCHS headquarters in Germany for a five-day study tour.
Dr. Thomas Christmann, Executive Vice President of Industry Division, welcomed the distributors at Frankfurt Airport and accompanied the distributor partners to the FUCHS headquarters in Mannheim.
During the meeting at the headquarters, Dr. Christmann stressed that FUCHS values highly its business in China, highlighting the crucial importance of a robust distributor network in the vast and intricate Chinese market.
On one hand, FUCHS, as the brand behind the distributors, will harness global resources to support its business in China. On the other hand, distributors, as the bridge between FUCHS and its customers, are expected to thoroughly understand local customer needs and segment pain points, effectively leveraging their advantages in end-to-end service. And he noted that close collaboration is the right formula for sustained business development.
Mr. Zhu Qingping, member of FUCHS Group Management Committee & CEO of FUCHS China, further emphasized the importance of collaboration, both between the headquarters and FUCHS China, and between FUCHS and its distributors.
Coming from the fusion of Eastern and Western cultures, FUCHS China, has inherited German genes while deeply cultivating the Chinese market for 36 years, witnessing the vigorous development of China’s industry.
Cherishing the segmentation strategy, FUCHS China aspires to join hands with its distributor partners to introduce advanced overseas technologies and concepts into the Chinese market, while share China’s advanced experiences globally. And this approach will serve to achieve mutual success and prosperity for both the headquarters and China, as well as FUCHS and its distributors.
After the meeting, headquarters staff led the distributors on a tour of plant, laboratory, and bench test center. The impressive technical prowess demonstrated by FUCHS during these visits boosted the distributors’ confidence in both FUCHS and the future of their business endeavors.
Beyond the headquarters visit, the distributor delegation also visited Stuttgart, where they toured Mercedes-Benz Museum and Porsche Museum. During these visits, the distributors gained deep insights into the history and development of Mercedes-Benz and Porsche automobiles. They also experienced firsthand the formidable strength and exceptional quality of the German automotive industry, as well as the brand and technological power of FUCHS as the supplier of initial fill oils for Mercedes-Benz and Porsche.
Empowering the growth of distributor partners is at the core of FUCHS distributor strategy. In the future, FUCHS will organize more visits to overseas sister companies for excellent distributor partners, allowing them to immerse themselves into FUCHS culture, deepen their understanding and identification with FUCHS, and thrive and celebrate success together with FUCHS!