2025 FUCHS China Core Distributor Conference Grandly Held
On April 16, "Bonding" - 2025 FUCHS China Core Distributor Conference was grandly held in Zhuhai, Guangdong Province. Distributor representatives from across the country and FUCHS colleagues gathered for this annual event to discuss development strategies and envision the future together.
Comprehensive Bonding with Strategy & Resources
Zhu Qingping, member of Executive Committee of FUCHS Group and CEO of FUCHS China, first summarized the building of FUCHS China's hard power in high-performance greases, special lubricants, etc., as well as the strengthening of its soft power in digitalization and intelligent production, which injected full confidence into distributor partners. As a benchmark provider of one-stop lubrication solutions in the industry, FUCHS' global operation network, complete product portfolio, excellent execution team, and stable financial situation serve as strong support for distributor partners.
Based on an analysis of market opportunities and challenges, Mr. Zhu stated that it is necessary to seize the opportunities of China's technological rise. He called on distributor partners to make full use of FUCHS' resources and align with FUCHS China' "segmentation, focus, localization, specialties" strategy, so as to grasp opportunities in the midst of changes and create a glorious future together.
Precise Bonding with Customer Needs
Dominik Grünwald, Executive VP Sales Operation of FUCHS China, on behalf of the sales team, expressed gratitude to distributor partners for their efforts in the past year. Their support enabled FUCHS China to achieve remarkable sales results in a challenging environment. Looking ahead to 2025, Dominik highlighted two powerful engines for business growth:
- the acquisition of LUBCON, a high-performance specialties manufacturer, has further improved the existing product portfolio and is conducive to exploring new markets
- with the globalization of China's manufacturing industry, FUCHS will also empower more Chinese enterprises to go global with its strong global network
At the conference, LUBCON product portfolio was officially launched to distributors. Gao Song, VP PMI of FUCHS China, introduced in detail the core competitiveness of LUBCON product portfolio in six markets (bearings, MDF, film stretching, railway, corrugated paper, and textiles). Wolfgang Mertel, Head of Specialty Sales, Region Asia Pacific & Lubcon Business, analyzed the market value of LUBCON from the perspective of business growth. He called on distributor partners to leverage LUBCON to tap into customer needs and increase FUCHS' market share in focused markets.
Ding Zuhao, Executive Director AE&TS of FUCHS China, from the overall promotion of the grease business, gave an in-depth explanation of the application of FUCHS greases in various markets such as wind power, automotive, and bearings. He also analyzed customer needs and the respective roles of FUCHS and distributors in the two business models of operation & maintenance and initial installation. Mr. Ding expressed great confidence in FUCHS' product strength, expertise, and digital capabilities. He believed that with the help of distributor partners, the grease business would surely achieve continuous growth.
United Bonding with Glorious Moments
Yu Zhihe, Senior VP Sales Strategy of FUCHS China, on behalf of the management, commended outstanding distributor representatives from dimensions such as segmentation contributions, sales growth, strategic execution, and team building, and presented awards to long-term cooperative distributor partners. In addition to individual commendations, the awarding ceremony for 2025 Ten-million-scale Distributors Club was also held at the conference.
As a representative of outstanding distributors, Zhang Zhiqiu, Executive Director and General Manager of Changzhou Taishuo Lubricant Co., Ltd., took the stage to share the journey of win-win cooperation with FUCHS and a successful cooperation case with Guomao Reducer. Mr. Zhang said that FUCHS endows distributors with a high level of technology, while distributors help FUCHS take root deeply in the market. In the future, Changzhou Taishuo will closely follow FUCHS' footsteps and strive for breakthroughs in new markets and applications.
This conference further strengthened the bond between FUCHS and distributors through the establishment of consensus, technical empowerment, and the sharing of honors. In the future, both sides will work together with one heart, go further together, open up broader spaces, and bond with infinite possibilities!