FUCHS100 Strategy Officially Launched in China
On April 28, FUCHS100 Strategy China Launch was successfully held in Sanya, marking the official rollout of the group’s centenary strategy in the Chinese market.
Guided by the core mission FOCUS TO WIN, FUCHS China will seize opportunities and address challenges brought by automotive industry transformation, sustainability drives and market upgrading, to achieve breakthroughs in high‑potential growth areas.
Dr. Mario Gehrlein, GMC member and Executive Vice President of FUCHS Group, delivered a keynote address. He stated that building on the successful implementation of FUCHS2025, FUCHS100 serves as the core blueprint leading the group toward its 100th anniversary in 2031. With more focused resource allocation, clearer business priorities and efficient collaboration, the strategy responds to profound shifts in the global lubricants market: while generic lubricants face intensifying price competition, high‑end specialty solutions demand higher technical expertise. Driven by electrification, sustainability and artificial intelligence, the industry landscape is undergoing fundamental restructuring.
As an independent family‑owned enterprise with a full portfolio of lubrication solutions, global leading R&D capabilities and extensive local service networks, FUCHS maintains unique competitive advantages. As a key growth engine for the group, China will occupy a central position in FUCHS100, with continued investment in resources, technology and talent.
Dr. Qu Jianqiang, CEO of FUCHS China, elaborated on the China implementation roadmap. Aligned with China’s automotive electrification and industrial upgrading, FUCHS China will advance the three strategic pillars of Growth, Sustainability and People, and concentrate resources on six strategic focus areas.
FUCHS China adopts a dual‑track strategy: consolidating its leading position in traditional lubrication while pioneering the new energy sector with end‑to‑end technological reserves and agile local R&D. The company will strengthen synergy between global R&D and local innovation, enhance supply chain resilience and operational efficiency, to steadily achieve the group’s 2031 growth targets.
The launch event was held alongside the 2026 FUCHS China Core Distributors Conference, underscoring distributors as critical strategic partners. FUCHS China will build a comprehensive empowerment system to support distributors across products, technology, marketing and digitalization.
The successful launch of the FUCHS100 Strategy in China ushers in a new development era for FUCHS China. With clearer strategic direction, focused investment, innovative technologies and closer ecosystem cooperation, FUCHS China will lead the high‑quality development of China’s lubrication market and contribute to the next century of prosperity for FUCHS.