FUCHS boosts its growth strategy at Jarama alongside its distribution network
FUCHS Lubricants brought together its distribution network at the Jarama Circuit to reinforce its growth strategy in the automotive business. Within the framework of the FUCHS100 strategic cycle, the company focused on analyzing the aftermarket market, advanced product innovation, and driving new marketing initiatives, highlighting collaboration with its network as a key pillar to tackle industry challenges and achieve sustainable growth.
FUCHS Reinforces Its Strategic Growth Roadmap with Distribution Network at Jarama
On May 19 and 20, FUCHS Lubricantes brought together the leading companies from its distribution network at the Jarama Circuit under the theme “FUCHS Aftermarket Connection” in a key event for the automotive business.
Led by its Managing Director, Eladio Cuadrado, the company presented its future roadmap under the FUCHS100strategic cycle, focused on driving sustainable growth in the coming years.
One of the main focuses of the meeting was the analysis of the aftermarket market. In this context, Mario Castillejo, Commercial Director of the Automotive Division, highlighted: “The aftermarket is undergoing a clear transformation in which channel professionalization and technological evolution are key. Our priority is to support our distribution network with solutions, knowledge, and tools that allow them to remain competitive.”
FUCHS also reinforced its position as a technical leader in lubrication, presenting product developments and solutions tailored to the new demands of the market. At the same time, the company unveiled new marketing projects specifically designed to strengthen brand recognition, combining global strategy with local action.
The Jarama Circuit also hosted various on-track activities, strengthening the event’s connection with the world of motorsports. These experiences were combined with professional networking spaces that fostered the exchange of ideas, the strengthening of relationships, and the identification of new collaboration opportunities. In this context, the company also held an awards ceremony recognizing the commitment and contribution of its distribution network to business development.
With “FUCHS Aftermarket Connection 2026,” the company once again highlights one of its key assets: its distribution network.
In an increasingly demanding environment, collaboration with distribution is consolidating as a strategic pillar for sustainable business growth.
FUCHS thus reaffirms its commitment to working closely with its network, jointly developing new opportunities and successfully addressing future challenges.
