Our Strategy
FUCHS100
Our lubrication solutions keep the world moving – today and tomorrow.
In 2031, we will be celebrating a special milestone: our 100th anniversary. Our FUCHS100 strategy sets a clear course for us and lays the foundations for long-term success.
FOCUS TO WIN – Our path to profitable growth
Under the mission "FOCUS TO WIN", we are focusing on the areas with the greatest growth potential. We are strengthening our position as a technology-driven company offering tailor-made lubrication solutions for a wide range of applications.
Sustainability is a key priority for us: we are reducing our own carbon footprint and translating the benefits of our products into tangible customer value. At the same time, we are continuing to develop our culture, moving towards a true winning culture.
“We want to be even closer to our customers locally, while using our global reach to lay the foundations for sustainable, profitable growth together.”
“Market dynamics and megatrends are opening up new growth opportunities for us, precisely in the areas where FUCHS’s strengths lie. With our technological expertise in lubricants, a broadly diversified portfolio and a global infrastructure that ensures we are close to our customers locally, we at FUCHS are ideally positioned to successfully serve both high-volume markets and highly specialised segments.”
With our FUCHS100 strategy, we focus on three key areas: Growth, Sustainability and People. These work closely together and reinforce one another. Our success is based on delivering tailored, technology-driven solutions, made possible through close collaboration at global, regional and local levels.
GROWTH
Prioritising global focus areas with the greatest growth potential
SUSTAINABILITY
Sustainability as a measurable benefit for our customers
PEOPLE
Developing a winning culture together
Profitable growth is at the core of the FUCHS100 strategy. Six global focus areas have been identified that offer exceptional growth potential for FUCHS: Automotive Aftermarket, Customer Brands, Rotary Motion, New Mobility, Performance Greases and Special Application Solutions.
To achieve this, FUCHS is focusing on scalable growth by making targeted use of its existing strengths, global presence and infrastructure, and by linking these at local and regional levels. The strategic focus is on expanding market access, enhancing its in-depth technical expertise, application knowledge and strong customer focus, and sustainably strengthening its competitiveness through operational excellence.
Sustainability is a key priority for us. FUCHS is consistently reducing its own carbon footprint with the aim of achieving net-zero by 2050. At the same time, FUCHS’s lubrication solutions help customers make their processes more efficient: they reduce friction, extend the service life of machinery and save energy. Lubricants have the potential to save more CO₂ than is required for their production. In future, this measurable customer benefit will be presented even more transparently and communicated as part of our value proposition.
We have the best team in the industry and will continue to provide targeted support for our staff, further strengthen our culture and thereby prepare the company for the future. Our focus is on empowerment and a winning culture.
We aim to further develop our already strong culture by combining our unique, family-oriented spirit even more closely with our ambition to achieve excellence. As part of the FUCHS100 strategy, we are particularly fostering cross-country and cross-functional collaboration and building a performance-driven organisation – with a focus on KPIs and data-driven decision-making. Both are crucial to the successful implementation of our strategy.
Our financial targets
Sales revenues in the range of
4.0 - 4.5 billion EUR
EBIT in the range of
550 - 600 million EUR
EBIT margin in the range of
13 - 15 %